Mission: Critical!

  • Posted on: 1 April 2013
  • By: Margaux

Several of the application questions for The Washington Post Award for Excellence in Nonprofit Management center around planning, as a tool for supporting mission. In the applications I've read, I can see a distinct pattern:

Nonprofits who ask themselves "does this further our mission?" -- and then either accept or decline an opportunity accordingly -- go further in effecting change and reaching their goals. They seem to have happier and more dedicated staff and board members, and are more successful overall.

So, as you're considering:

  • a funding opportunity
  • collaboration with another organization
  • a potential new staff member
  • expanding a program

Ask yourself "does this further our mission?".

If not, don't do it. It's critical!

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